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Company Overview

About Us

Who we are, our story, mission, vision, values and leadership.

Company Overview

Who we are

Maanaya Food Ingredients Pvt Ltd is a B2B chocolate and food ingredient manufacturer based in Kolkata, serving food manufacturing companies, bakeries, and confectioners across India — trusted inputs for ice creams, donuts, cakes, biscuits, cookies, breads, paan, and kulfi.

Chocolate & Butterscotch Compounds Slabs & Pastes Dips & Syrups Custard & Baking Powder Corn Flour Drinking Chocolate

1st chocolate & butterscotch manufacturer in Eastern India

Pioneer & continuing market leader in the East

Launch of our own brand — MAAN-AYA

Evolved from family proprietorship to a Private Limited company

Pan-India expansion underway via new Raipur facility

Our Story

From trader to manufacturer

Born from a family trading business started in 1998, we made the leap from trader to manufacturer in 2013 — becoming the first company in Eastern India to manufacture chocolate and butterscotch on modern Turkish machinery.

1998
Saurabh Marketing Concern
Rajin Bajoria starts his own trading business, importing biscuits and Wai Wai noodles from Nepal into Kolkata.
2001
Shift to Food Ingredients
Business pivots to supplying food ingredients to manufacturers.
2010
Bakery Departmental Store
East India's first one-stop shop for bakers, with 10,000+ SKUs of accessories & ingredients.
2013
Raghav Choco Exports
Dream realised — trader becomes manufacturer, on machinery imported from Turkey.
Today
Maanaya Food Ingredients
Formalised into a Pvt Ltd company, expanding manufacturing to Raipur for pan-India reach.
Our Purpose

Mission & vision

One of the fastest-growing enterprises in Eastern India's food ingredients industry — because the death of ambition leads to the birth of complacency.

Our Mission

Investing in people, technology, and sustainable manufacturing practices to create lasting value for customers, employees, and society.

20→100Products scaled in 5 yrs
500+Products planned

Our Vision

To be India's largest and most trusted brand in the Industrial Chocolate and Food Ingredients industries — with production units across India and international markets.

5 YrsTo build India's largest distribution network
What Drives Us

Our core values

✓

Quality Without Compromise

Every batch manufactured to consistent, high standards — no shortcuts.

⛨

Hygiene & Food Safety

FSSAI-compliant processes built into every floor of our facility.

✦

Innovation

Continuously developing new compounds, pastes, and flavour formulations.

🤝

Customer Partnership

Long-term relationships built on reliability, not just transactions.

◆

Integrity

Honest dealings with clients, dealers, and employees at every level.

🌿

Sustainability

Green Category, pollution-free manufacturing for responsible growth.

Leadership

The people behind Maanaya

Mr. Rajin Bajoria
25+Years of Industry Experience

Mr. Rajin Bajoria

Founder · Age 50 · B.Com (Hons)

Chose entrepreneurship over his family business, driven by a vision to become a major industrialist. Started Saurabh Marketing Concern in 1998, and in 2013 fulfilled his dream of becoming a manufacturer — building Eastern India's first industrial chocolate & butterscotch unit.

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Mrs. Rupa Bajoria
Co-FounderSince Day One

Mrs. Rupa Bajoria

Co-Founder · Age 47 · B.A.

Joined the business after marriage and established hands-on baking classes in Kolkata. Went on to lead the bakery accessories vertical, strengthening the company's reach with home bakers and small food businesses across the region.

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Miss. Khushi Bajoria
Co-FounderSince Day One

Miss. Khushi Bajoria

Head of Marketing & Sales · M.B.A.

Khushi leads Marketing and Sales at Maanaya Food Ingredients Pvt. Ltd., driving the company's growth strategy and market expansion. With an MBA in Marketing and Sales and prior corporate experience, she brings a structured, systems-driven approach to building the business. At Maanaya, Khushi oversees new product development and client acquisition, working closely with the sales team to set and achieve targets across the organization. She is focused on scaling the brand's presence and strengthening its position in the B2B chocolate and food ingredients space.

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